We optimize the commercial
Buying and selling process

Online commerce brings transparency regarding price and availability. The trading platforms of ALZURA, formerly known as „Tyre24,“ revolutionized the purchasing process for over 40,000 commercial users. Tires, rims, automotive spare parts, tools, and accessories can be ordered from the cheapest or fastest supplier with just a few clicks – locally or from across Europe.

Need a specific tire for a customer today? You can often find suppliers in your area within seconds who can deliver this tire within a few hours – sometimes within 90 minutes. Looking to order a spare part for a car affordably? The European-wide network and multitude of suppliers allow you to purchase at the best price possible, thereby increasing your profit margin (best price guaranteed).

The B2B purchasing platform for automotive trade and workshops

ALZURA AG provides an ecosystem consisting of a B2B marketplace, local shopping, and interconnected webshops. ALZURA is a European marketplace for tires, automotive parts, truck parts, rims, accessories, and workshop equipment. Over 40,000 registered commercial customers in the automotive sector pay a monthly subscription fee to purchase their desired products at the best price from one of the 2,000+ providers on the marketplace across Europe. ALZURA operates in the following countries: Germany, Austria, France, Italy, Spain, Belgium, the Netherlands, Luxembourg, and Poland.

Beyond the automotive sector, we also offer our customers products from other areas that every business needs, regardless of their industry, such as office supplies, safety clothing, software, waste disposal services, and much more.

5,000 brands from 2,000+ suppliers

... plus another 975 brands

... plus another 850 tire brands

... plus another 250 rim brands

... plus another 800 automotive spare part brands

Benefit from competitive prices, fast delivery times, and a wide range of products — all effortlessly.

Advantages

Price Advantage – Cost-Effective vs. Fast

• 2,000+ EU suppliers in a price comparison (cheapest & fastest)
• Best-price guarantee & 100% delivery commitment
• Connector for integrating your own suppliers

Security Advantage

• All suppliers verified – purchase protection included
• ISO 9001 & ISO 27001 certified
• 20+ years of marketing experience

Efficiency Advantage

• Free ERP & invoicing system
• Includes dealership & workshop manager
• Digital tire storage management

Knowledge Advantage

• VIN search & exploded view drawings
• Repair data & wiring diagrams
• Access to all standard labor times & installation guides

Innovation Advantage

• AI-optimized workflows
• In-house high-end data center
• 100% performance and cloud-based technologies

Sales Advantage: www.local.one

• Local platforms for local shopping
• Best-price guarantee & Indirect visibility to end consumers
• Includes Design Manager & marketing tools

Professional Service

VIN Search

Spare parts with a perfect-fit guarantee, alloy wheels with certificate search, and 3D visualization.

100% Delivery Commitment

If a supplier cancels an order, we will endeavor to source the goods from alternative suppliers on the marketplace. ALZURA covers any difference in cost.

Offer Your Own Goods

Possibility to sell your own products on ALZURA (B2B & B2C).

Best price guarantee

Save money thanks to our best price guarantee. Better prices than at Alzura Tyre24? There are none!

Express Now

Fastest shipping with Express Now. Goods delivered within 90 minutes.

Personal consultation

Available by phone at: +49 6301 600 2000
(Mon-Fri 07:00 - 19:00)
Or via email at: info@alzura.de

Are you interested in our ALZURA B2B Marketplace? Find out more now and register today!

Your advantages at a glance

B2B Purchasing Platform

With over 2,000 suppliers from all over Europe and more than 29 million products online, we ensure total transparency. With us, you can source every item you need at the best price—whether it's tires and wheels, automotive spare parts, accessories, or other products.

Connector for Your Own Suppliers

Integrate your suppliers directly into the ALZURA B2B marketplace. Compare your partners' prices and delivery times with over 2,000 suppliers and find the cheapest or fastest offer with just a single click.

Dealership & Workshop Manager

It's all included: Use professional features like the lift scheduler, the storage module, and customer management directly within your system. Fully integrated for efficient, all-in-one management.

www.local.one

Under local.one, we pool the reach of reifen-vor-ort.de and autoreparaturen.de. Acquire new local end consumers via our B2C platform and utilize smart marketing tools to drive your sales success.

Recommended for Small Businesses

BASIC Marketplace Account

• More than: 2,000 suppliers & 29m products
• Professional product search
• Integration of your own suppliers
• 100% delivery commitment¹
• Up to 30 days payment terms

€39 monthly*

Our Recommendation

PRIME Marketplace Account

In addition to BASIC:

• Always free shipping
• Best-price guarantee² & purchase protection³

€79 monthly*

Recommended for High-Volume Buyers & Branch Networks

PRIME PRO Marketplace Account

In addition to PRIME:

• Overhead and special pricing
• Branch management
• User rights management
• Design Manager
• Dedicated personal account manager

€299 monthly*

*plus VAT ¹100% Delivery Commitment: If a supplier cancels an order, we will endeavor to source the goods from alternative suppliers on ALZURA. In this event, we will cover any additional sourcing costs, except for obvious pricing errors. Our delivery commitment applies exclusively to standard commercial or consumable quantities. ²Best-Price Guarantee: If a buyer finds an identical product from the same seller at a lower price on another marketplace but still purchases it on ALZURA Tyre24, they will receive a credit for the price difference and a thank you from ALZURA for their loyalty. ³Purchase Protection: Buyers receive a refund of the purchase price from ALZURA if an item does not arrive or does not match the description. A prerequisite for purchase protection is that the buyer has already raised the issue with the seller without success. A cancellation is not required. Start with a free trial account and discover all the benefits with no obligation.

Web or App

Simply launch in your web browser at alzura.com. Or download from your app store. Set up your account in just one minute.

Interfaces & Data Export

Use our data via web service (API) or CSV for seamless integration into your processes, ERP systems, or web shops. Maximum flexibility for automated workflows and an efficient, direct data connection.

As a white label

For store operations or partnerships, we offer our marketplace as a white label solution.