History
2002 - now
Since its founding in 2002 by Michael Saitow, the Tyre24 Group has evolved from an innovative idea to one of the leading online trading platforms in Europe. By developing, operating, and distributing eCommerce products, we achieve an annual sales growth of around 30% with over 300 employees in ALZURA AG across many products. With several projects, we rank among the top 10 strongest eCommerce brands in Germany and Europe.
The journey began with the creation of www.tyre24.de – an interface that efficiently connects the tire wholesale and retail sectors. Today, our portal is one of the largest of its kind in Europe, serving as a central marketplace for more than 40,000 buyers and over 2,000 suppliers in nine European countries. Thousands of tire retailer, car dealerships, and workshops use our platform daily to procure tires, rims, accessories, and wear parts.
ALZURA eBusiness Software is a software suite specifically developed for the automotive industry. It is a collection of various applications and programs bundled and sold as a package. These programs are coordinated with each other, offering seamless integration, ensuring a coherent user experience. The advantage of a software suite is that the user receives a range of programs that work well together, saving time and effort in setting up and learning how to use the software.
Our other successful platforms, such as www.reifen-vor-ort.de, www.tyre.one, and www.autopreparaturen.de, strengthen our commitment to local shopping and offer our users a wide range of products and services. In 2024, we united all services and sectors on an international platform under www.local.one.
Additionally, over the years, we have expanded our activities and created new opportunities through strategic acquisitions and the establishment of new business areas. The acquisition of the domain registrar, Autengo, Tec Systems, as well as participation in Wurkr and the founding of www.auto.news are just a few examples of our continuous expansion. In 2022, we developed our own fulfillment service. This enables us to offer our customers comprehensive solutions for entering eCommerce. This is complemented by our own BaFinsupervised payment institution called ALZURA Pay.
Our team works at various locations as well as remotely. The headquarters is in Kaiserslautern. Other locations include Frankfurt am Main, Munich, Berlin, and Valencia. Each individual employee brings profound expertise, many years of experience, and a lot of passion for our common goals.
Leading provider of automotive products and services
Tires, rims, spare parts and accessories, custom solutions, manufacturers, direct sales, shop systems B2C/B2B, aluminum wheel 3D configurator, industry newspaper, and more.
Millions of products and hundreds of services for the automotive target group.
If we were a webshop, you would find us in the top 10.
What do others say about us?
Our websites have won various service and customer satisfaction awards. These include awards for high customer trust, high recommendation rates, best prices and best online portal.
Peter Hülzer
BRV Chairman a.D.
I know that I know nothing. This applies to many in the industry, when it comes to the topic of online marketing B2C.
Das Reifenmagazin
Continental
LOCAL.ONE (Reifen-vor-Ort) is the distribution channel of the future.
Dr. Kai Hudetz
CEO, IFH Köln GmbH
The significance of the internet for initiating purchases is already very high and will continue to increase.
Dipl.-Pol. Mathias Weber
Webadressbuch.de
LOCAL.ONE (Reifen-vor-Ort) has been recognized as one of the best websites in the transportation sector.
Facts about us
> 40,000 people use us daily
> 2,000 providers
> 18 million products
> 3 million transactions per year
> 51,800,000,000 items are imported into our database per year
> 98 % positive reviews
> 300 employees and one head chef
> 20 years of experience
> 1,000 m² own photo studio
> 1,000 Mbit connecting us daily to the markets of the world
> Own fulfillment center
We like unconventional thinkers and innovations
No long-term contract commitments – Fairness comes first. Clear and transparent pricing. Pure service and innovation.
We offer you marketplaces and solutions that save you effort, time, and money. Without bureaucracy, without side effects, and always under fair conditions.
Customers, partners & references
Thomas Buss
Managing Director Reifen Buss
As one of the first users of ALZURA (October 2003), I wouldn‘t want to be without it anymore. Through my LOCAL.ONE (Reifen-vor-Ort) listing, I have gained many of my current regular customers.
Frank Späth
Managing Director Auspuff Stein
Since 2010, we have been using ALZURA for purchasing tires and spare parts. Naturally, I am also listed on LOCAL.ONE (Reifen-vor-Ort & Autoreparaturen.de). I can only recommend ALZURA and will continue to use it.
Tobias Fink
Managing Director Tyroo GmbH
We benefit from ALZURA – the platform enables quick and uncomplicated sales within the industry. It‘s a must-have for us because the platform has everything needed to successfully sell our products.
Günter Sehring
Sales Manager/Product Manager Handelsgesellschaft mbH
As a long-standing supplier, I can highly recommend ALZURA because selling through the platform is simple and cost-effective. The buyer verification ensures secure payment processing.
Achim Becker
Managing Director Gewe Reifenund Rädergroßhandel GmbH
As specialists in wholesale tire distribution with years of experience, we know the market and customer needs very well. That‘s why we use ALZURA; it‘s simply the perfect solution.