The leading B2B sales platform for the tire, rims, car parts, and accessories trade | Only for registered members | > 2,000 suppliers | > 40,000 dealers in 9 countries | > 18 million products
Start now and take advantage of a sales channel that has grown and proven itself over decades
More than 2,000 suppliers are already using our sales channels. What sets us apart? Verified customers, leading to a very low default risk, traditional payment solutions, an eCommerce system that has been continuously evolving for 20 years, and, compared to other providers, very low fees. We offer you the best overall system.
In addition, we provide many other useful services and features such as anonymous selling on our platform, returns services, in-house product photography, and various advertising packages. Become part of our system, leverage all the benefits, and expand your business. We look forward to welcoming you!
Reach more than 40,000 business buyers in 9 countries with transaction fees starting from 1.0%
Expand your customer base
More than 100,000 transactions are processed daily through ALZURA. This means nearly every second tire in Germany is sold via ALZURA – take advantage of this reach.
Security
We verify all business merchants and check their creditworthiness to always guarantee you a secure payment process.
Quality
At ALZURA, quality is a top priority – all items are described with master data, labels, test reports, and certifications.
Optimization
We streamline sales processes and not only offer you specialized interfaces but also provide you with our data.
Expand your reach and connect with buyers across Europe – start now for free!
What can you sell on ALZURA?
Dashboard
In your seller portal, you can view all information about your account at a glance.
- Current Performance
- Your personal metrics
- How you compare to others
Additionally, you can make many settings yourself.
Basic costs for sellers, wholesalers, manufacturers, and importers
Reach more than 40,000 business buyers in 9 countries with transaction fees starting from 1.0%
How it works
Choose between Direct Supplier or Dropshipping Supplier
Direct Supplier
Dropshipping Supplier
Direct Supplier
You are a supplier and are displayed with your company profile, shipping the goods and invoicing the buyer. You handle the payment processing, credit risk, and support inquiries in the local language. You notify the invoice amount via SEPA direct debit or use ALZURA Pay (starting Q4/22). Your imported selling price is displayed 1:1 to the buyer.
Dropshipping Supplier
ALZURA AG powered by 'Dropshipper Name'.
Your checklist + roadmap for successful onboarding. This is how you quickly become an ALZURA supplier
Registration & Go-live
Automation
Analysis, Optimization, and Growth
Registration & Go-live
Step 1 – 1st Month
If you encounter issues uploading your inventory to us, feel free to use our MIDDLEWARE CONNECTOR. With this, you can manage your inventory and order processing not only with us but also with other marketplaces.
*The inventory should be updated at least every 30 minutes or via a REST API interface.
Automation
Step 2 – 2nd to 4th Month
Use our API interface / web services to automate your sales process:
Analysis, Optimization, and Growth
Step 3 – Continuously
Our Supplier Management team will professionally guide you through all steps of your onboarding via email at supplier@alzura.com or by phone.
eCommerce can be so simple
Your questions – our answers!
How long does the onboarding process take?
What costs can I expect?
In how many countries is ALZURA active?
How do I get my inventory onto ALZURA?
What is the difference between B2B Supplier and B2B Supplier PRO?
How long does the onboarding process take?
The sooner you provide us with the information for onboarding, the sooner we can complete the integration. If all necessary documents are submitted to us promptly, onboarding can be achieved within a few hours.
What costs can I expect?
Registration is free for you. Otherwise, you will pay transaction fees starting from 1.0% per order referral. You have the option to choose between two accounts: B2B Supplier and B2B Supplier PRO.
In how many countries is ALZURA active?
ALZURA Tyre24 operates in 9 European countries: Germany, Austria, France, Spain, Italy, Poland, Luxembourg, the Netherlands, and Belgium.
How do I get my inventory onto ALZURA?
Inventory uploads are done through CSV files on our FTP server, which are automatically imported into our database from there.
What is the difference between B2B Supplier and B2B Supplier PRO?
As a B2B Supplier PRO, you not only excel in service quality but also prioritize customer satisfaction above all else.
Strong brands, partners, and satisfied customers
ERP Interfaces
If you want to automate your sales, use our interfaces. Connect your ERP system with ALZURA. Check if your ERP partner already has an interface to us. If not, contact us, and we will work together to find a solution.
Flexible Data Exchange
There is a wide range of ERP systems, online marketplaces, and specialized trading platforms that can be seamlessly integrated. This ensures smooth data exchange between systems, significantly increasing the efficiency and flexibility of business processes.
Our Middleware Connector supports the synchronization of inventory data, orders, and customer information—enabling centralized management and control across multiple channels.
Does your ERP system not offer a direct interface to our platform? No problem. With our MIDDLEWARE CONNECTOR, you can easily connect your ERP system to us and any other marketplace.
Transparency and fairness are important to us
As a supplier, you always have an overview of the activities on our B2B platform, allowing you to respond flexibly to market developments and price changes. We want to ensure that you have a pleasant experience as a supplier on ALZURA, which is why we have developed a code of conduct for you.
Offer products across industries
We are working diligently to digitalize additional industries and sectors. Our goal is to become the most important and cost-effective B2B procurement platform for goods and services of all kinds, making purchasing more efficient, faster, and easier.
What do the specialists say?
In Episode #41 of our podcast from Automotive Insights, the focus is on the spare parts business and digitalization.
We gained insights into the parts market from Harald Braunberger of Continental Product Management. Additionally, we spoke with Prof. Dr. Sascha Friesike about the disorientation many businesses in the aftermarket face in light of digitalization. According to him, addressing these challenges successfully requires courage, adaptability, and a positive culture of failure.